UNIVERSITY OF PUERTO RICO

RIO PIEDRAS CAMPUS

GRADUATE BUSINESS ADMINISTRATION SCHOOL

 

SYLLABUS

 

                                       

DR. JIMMY TORREZ

Telephone 764-0000 x-87106

e-mail jimmy.torrez@upr.edu

Web page: http://jtorrez.uprrp.edu

 

 

    I. Course:                           Managerial Microeconomics: Price Theory

 

    II. Course Codification:    ECOG 6701

 

    III. Number of hours and credits:           3 hours per week / 3 credits

 

    IV. Prerrequisites:             ECOG 6567

 

                       

V. Course Description:

 

This course covers the main tools of microeconomic analysis and its applications to business issues. The material covered provides an overview of demand, production and cost analyses, market structures, strategic approaches to microeconomics, risk and uncertainty and the elements of project evaluation.

 

 

   

 

VII. Instructional objectives

At the end of the course, the student will be able:

Hybrid courses: Courses registered as hybrid will meet in person the first week. After that we will meet non-synchronously online for 2 weeks. Afterward online classes will synchronously until December. We will meet in person for the two midterm and the week before the midterms.

1. Applying advanced economic theories to business decisions.

2. Recognize the effect of perfect competition, oligopoly and monopoly on decision-making at the company.

3. Analyze the implications of the theory of the consumer and the product for strategic decision-making of these companies.

4. Use the criteria of game theory to determine strategic solutions in the business arena.

5. Recognize the fundamental elements of the expected utility theory and its implications in the decision-making process in a context of uncertainty.

6. Interpret and use the information available on different databases for managerial decision-making.

 

VIII. Schedule outline and hours of contact

Themes for discusion

Distribution of time

INTRODUCTION TO MANAGERIAL ECONOMICS

· MANAGERIAL LEADERSHIP AND MARKETS

· MANAGERIAL DECISION-MAKING

·  PROFIT MAXIMAZTION

1.5 Hours

Review Basic concepts

· Calculation

· Descriptive statistics

· Probability and statistical inference

4.5 Hours

CONSUMER THEORY

· CONSUMER PREFERENCES

· UTILITY FUNCTION

· MARGINAL RATE OF SUBSTITUTION AND PRINCIPLE OF MARGINALITY

· CONSUMER’S BUDGET CONSTRAINT

· UTILITY MAXIMIZATION

· CONSUMER BEHAVIOUR

ESTIMATION OF DEMAND FUNCTIONS FOR PRODUCTS AND SERVICES

· SIMPLE AND MULTIPLE REGRESSION ANALYSIS

· QUANTITATIVE ANALYSIS OF MANAGERIAL DECISION-MAKING

PROJECTIONS FOR BUSINESS ENVIRONMENTS

· SURVEY TECHNIQUES

· TRENDS AND TIME SERIES

·  PROJECTIONS OF DEMAND FOR PRODUCTS AND SERVICES IN THE ENTERPRISE

· SALES PROJECTIONS FOR PRODUCTS AND SERVICES IN THE ENTERPRISES

10 HOURS

THEORY OF THE FIRM

  • PRODUCTION FUNCTION
  • ISOQUANT
  • MARGINAL RATE OF TECHNICAL SUBSTITUTION
  • EFFICIENCY IN THE PRODUCTION OF PRODUCTS AND SERVICES
  • COST MINIMIZATION
  • PRODUCTION COSTS IN THE SHORT AND LONG RUN
  • CONDITIONS FOR PROFIT MAXIMIZATION

·       TECHNOLOGY AND INNOVATION

·       TECHNOLOGICAL CHANGES

· EMPLOYEE PRODUCTIVITY

· THE COMPANY'S PERFORMANCE

· RESEARCH AND DEVELOPMENT

· LEARNING CURVE

ANALYSIS OF COSTS

· OPPORTUNITY COSTS

  • AVERAGE AND MARGINAL COST
  • LONG RUN COST FUNCTION
  • COST ESTIMATION PROCESSES

9 HOURS

MARKET STRUCTURE

  • PERFECT COMPETITION
    • THE IMPLICATIONS OF THE EXISTENCE OF AN EQUILIBRIUM PRICE
    • DECISIONS ABOUT PRODUCTS AND SERVICES
    • SUPPLY AND DEMAND

 

  • MONOPOLY AND MONOPOLISTIC COMPETITION
    • PRICES AND PRICE DISCRIMINATION
    • DECISIONS ABOUT PRODUCTS OR SERVICES
    • PROFIT MAXIMIZATION
  • OLIGOPOLY
    • COURNOT DUOPOLY
    • ONSET, MATURATION AND

DECLINE OF INDUSTRIES

OLIGOPOLISTIC

    • LEADERSHIP IN PRICING
    • BUSINESS STRATEGIES
    • FEW COMPANIES COMPETING

9 HOURS

GAME THEORY

  • STRATEGIC DECISIONS
  • GAME THEORY
  • DOMINANT STRATEGIES
  • PAYOFF FUNCTION AND NASH EQUILIBRIUM
  • DEVELOPMENT OF REPUTATION AND IMAGE
  • COORDINATION OF GAMES

DECISION MAKING UNDER UNCERTAINTY

  • RISK VERSUS UNCERTAINTY
  • MEASUREMENT OF RISK
  • DECISION MAKING UNDER RISK
  • EXPECTED UTILITY
  • DECISION MAKING UNDER UNCERTAINTY
  • CRITERIA FOR DECISION MAKING UNDER UNCERTAINTY

AUCTIONS

· TYPES OF AUCTIONS

· AUCTION MECHANISMS

· MAXIMIZATION OF PROFITS

· AUCTION STRATEGIES

· VALUE OF INFORMATION

RELATIONSHIP BETWEEN BUSINESS AND GOVERNMENT AND GLOBAL MARKETS

8 HOURS

FINANCING OF PRODUCTION ACTIVITY

3 HOURS

 

IX. Instructional strategies

· Individual practical exercises

· Application

 

 

X. Learning resources

· Lecturers

· Investment Room

· Computer laboratories with statistical analysis applications

· Electronic spreadsheets

· Written work

· The Internet and distance learning platform

 

XI. Evaluation strategies:

The evaluation of the student work will be conducted using the following criteria and by hundreds:

1. Examination 85 %

2. Assignments and projects 15 %

 

If necessary it shall evaluate differentiated for students with special needs.

Homework will not be accepted by email, you must upload homework assignments to Moodle on time.

Acts of lack of academic integrity by students carry disciplinary sanctions (certification No. 13 2009-2010 js, General Student Handbook of the UPR, articles 2.10.6 and 6.2.1).

 

XII. Strategies of evaluation:

    The appraisal will be performed using different strategies, such as:

· Rubrics

· Assignments

XIII. Grading system

100-90% A

89-80% B

79-70% C

69-50% D

49-0% F

 

XIV. Law 51 (Ley 51):

The students who receive services from Vocational Rehabilitation (Rehabilitacion Vocacional) must communicate with the professor at the beginning of the semester to plan a reasonable arrangement and necessary assisting equipment according to the recommendations of the Office of Handicapped Persons Affairs (Oficina de Asuntos para las Personas con Impedimento, OAPI) of the Dean of Students. Also, those students with special needs that require some type of attendance or arrangement must communicate with the professor.

XV. Text

Allen, w. Bruce, Neil A. Doherty, Keith Weigelt, and Edwin Mansfield (2012). "Managerial economics: theory, applications, and cases". Eighth Edition. W. W. Norton & Company, Inc., New York, NY.

 

XVI. Bibliography:

Suggested bibliography:

Allende, Sira M., Carlos N. Bouza, Luis C. Martínez, Bikal P. Singh, "the equation of regression in economic problems setting: minimum quadratic vs." Minimum mean absolute deviation", Colexio de Economistas de A Coruña, Spain and Fundación Una Galicia modern in its journal Economic Analysis Working Papers (EAWP), Volume 3 (2004, December), pps: 1-21.

Chiang, Alpha C. & Kevin Wainwright (2005). "Fundamental Methods of Mathematical Economics". Fourth Edition. McGraw-Hill/Irwin.

Chong, Hogun, Mary Zey& David a. Bessler, "On corporate structure, strategy, and performance: a study with directed acyclic graphs and computer algorithm", Managerial and Decision Economics, Volume 31 (2010/1), pps: 47-62.

DellaVigna, Stefano 2009. "Psychology and Economics: Evidence from the Field." Journal of Economic Literature, 47 (2): 315-72.

Desyllas, Cloths & Alan Hughes, "The revealed preferences of high technology acquirers: An analysis of the innovation characteristics of their targets ', Cambridge Journal of Economics, Volume 33 (2009, 6 November): pps: 1089-1111.

Drew Fudenberg & David k. Levine, 2006. "A Dual-Self Model of Impulse Control," American Economic Review, American Economic Association, vol. 96 (5), pages 1449-1476, December

Ely, Jeffrey C., and Tanjim Hossain. 2009 "Sniping and Squatting in Auction Markets." American Economic Journal: Microeconomics, 1 (2): 68-94.

Gale, Douglas M., and Shachar Kariv. 2009-"Trading in Networks: A Normal Form Game Experiment." American Economic Journal: Microeconomics, 1 (2): 114-32.

Gujarati, Damodar N. (2003). "Basic Econometrics". Fourth Edition. McGraw-Hill/Irwin.

Mongin, Philippe (1997). " Expected Utility Theory " . Published in Handbook of Economic Methogology (j. Davis, W. ) Hands and u. editors Maki), pages 432-350. Edward Elgar. London.

Niederle, Muriel, and Alvin E. Roth. 2009 "Market Culture: How Rules Governing Exploding Offers Affect Market Performance." American Economic Journal: Microeconomics, 1 (2): 199-219.

Samuelson, William f. & Stephen g. Marks (2005). "Managerial Economics" Fifth Edition. Wiley Higher Education.

James H. stock and Mark Watson, (2007). "Introduction to Econometrics Brief Edition". Pearson / Addison Wesley.

Varian, Hal r. (2006). "Intermediate Microeconomics: A Modern Approach". Seventh Edition. W.W. Norton & Co.

Electronic references

Database of the Center for Research in Securities Prices (or CRSP) Wharton Research Data Services (WRDS). Available at http://wrds.wharton.upenn.edu/

Database and of academic journals and professional system of libraries of the University of Puerto Rico. Available in http://wwwbib.upr.edu/ and http://biblioteca.uprrp.edu/

Case No. 03-11 "Understanding Risk and Return, the CAPM, and the Fama-French Three - Factor Model". The Tuck School of Business at Dartmouth. Available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=481881

Database of the Central of St. Louis of the system of the Federal Reserve Bank of available in http://research.stlouisfed.org/fred2/ USA

The World Bank database. Available at http://www.worldbank.org/

Database of the European Central Bank. Available in http://www.ecb.int/

Database of the International Monetary Fund. Available at http://www.imf.org/

Database of the Department of labor and human resources of Puerto Rico. Available at http://www.dtrh.gobierno.pr/

Databases of the Bureau of Labor Statistics from available at http://www.bls.gov/ USA

Bloomberg financial resources platform. Available the room of investment, library of the Faculty of administration of companies of the UPRR-SPM, Osuna building, second floor.

 

Circular No. 5 of 2009-2010 of the ISU:

This course contributes to the program and the appraisal of the following goals of the profile of the graduate learning:

The University of Puerto Rico promotes the highest standards of academic and scientific integrity. Article 6.2 of the UPR General Student Regulations (Certification No. 13, 2009-2010 of the Board of Physicians) states that "academic dishonesty includes, but is not limited to: fraudulent actions, obtaining academic notes or degrees using false or fraudulent simulations, copying in whole or in part the academic work of another person, plagiarism in whole or in part of another person's work, copying in whole or in part another person's answers to the questions of an exam, making or getting another person to take on his behalf any oral or written test or examination, as well as the assistance or facilitation for another person to incur the aforementioned conduct". Any of these actions shall be subject to disciplinary sanctions in accordance with the disciplinary procedure established in the current UPR General Student Regulations. To ensure the integrity and security of user data, any hybrid and online course should be offered through the institutional learning management platform, which uses secure connection and authentication protocols. The system authenticates the user's identity using the username and password assigned in their institutional account. You are responsible for keeping your password secure, protecting, and not sharing your password with others.

 

1. Application of quantitative and qualitative analysis technique

2. Knowledge of technical and conceptual aspects

3. Critical environment analysis

REASONABLE ACCOMMODATION: Under the Individuals with Disabilities Comprehensive Educational Services Act, any student requiring reasonable accommodation must notify the teacher on the first day of class. Students receiving Vocational Rehabilitation services should contact the teacher at the beginning of the semester to plan reasonable accommodation and the necessary assistance team in accordance with the recommendations of the Student Deanship's Office of Disabilities Services (OSEI). Also those students with special needs of some type of attendance or accommodation should contact the teacher. If a student has a documented disability (whether physical, psychological, learning, or otherwise, affecting their academic performance) and would like to request special academic provisions, the student should contact the Office of Student Disabilities Services (OSEI) of the Student Deanship to set up an appointment to start the relevant services.

ACADEMIC INTEGRITY The University of Puerto Rico promotes the highest standards of academic and scientific integrity. Article 6.2 of the UPR General Student Regulations (Certification No. 13, 2009-2010 of the Board of Physicians) states that "academic dishonesty includes, but is not limited to: fraudulent actions, obtaining academic notes or degrees using false or fraudulent simulations, copying in whole or in part the academic work of another person, plagiarism in whole or in part of another person's work, copying in whole or in part another person's answers to the questions of an exam, making or getting another person to take on his behalf any oral or written test or examination, as well as the assistance or facilitation for another person to incur the aforementioned conduct". Any of these actions shall be subject to disciplinary sanctions in accordance with the disciplinary procedure established in the current UPR General Student Regulations. To ensure the integrity and security of user data, any hybrid and online course should be offered through the institutional learning management platform, which uses secure connection and authentication protocols. The system authenticates the user's identity using the username and password assigned in their institutional account. You are responsible for keeping your password secure, protecting, and not sharing your password with others.

SEXUAL HARASSMENT REGULATIONS "The University of Puerto Rico prohibits gender and gender discrimination in all its forms, including sexual harassment. According to the Institutional Policy against Sexual Harassment at the University of Puerto Rico,

Certification No. 130, 2014-2015 of the Governing Board, if a student is being or was affected by behaviors related to sexual harassment, he or she may go to the Office of Student Attorney's Office, the Student Deanship or the Title IX Compliance Coordinator for guidance and/or filing a complaint."

*………This course outline can be changed during the semester with prior notification.* An emergency such as an outbreak may cause us to meet less in person during the semester.

 

Practice Calculus Exercise pages 3-8

First Homework Due: ?

Homework 2 Due ?

Practice Problems

Homework 3 Due ?

Last Homework Due before final exam

Introduction

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